Why We’re Building Moss
Jun 25, 2025
🪄 Why We’re Building Moss
A real-time AI layer that turns every SaaS UI into an interactive, self-teaching experience.
Moss Demo on Supabase - Watch Video
1. SaaS Has a Silent Churn Problem 🤐
75 % of new users abandon a product in week 1 if onboarding is confusing.
55 % quit tools they don’t understand, and 89 % will switch to a competitor after one poor first impression.
“Where’s that filter again?” → support ticket → wait → frustration → churn.
2. The Cost of Doing Nothing 💸
Static tours, docs, help desks along with customer support eat 15-20 % of revenue.
AM-led enterprise onboarding alone is ≥ 25 % of that spend.
Each manual “How do I…?” ticket costs ≈ $22—and 80 % of those tickets are identical.
Despite AI chatbots, users still type-describe their screen while reps ask:
“Do you see a button that says …?”
3. GUI, Chat & Voice Need to Converge
We believe the next era of human-computer interaction is hybrid:
LLMs that see the interface, chat in context, and guide visually—blending the best of GUI precision with conversational ease. Also It's a different route from MCP. While you need backend api integration to tool, Web Agents like Moss need just a line of code embedded in your Frontend, utilizing the already well made UI of your app.
4. Introducing Moss 🪄
Moss is a real-time interactive AI assistant that lives inside any SaaS dashboard.
Web Agent Vision – A lightweight SDK streams the live DOM.
RAG Brain – Our model pulls answers from your product docs.
5-Second Orchestration – It maps the right UI element, highlights it, waits for the click, and loops.
5. What Changes When Moss Is On 🚀
ROI Lever | Impact |
|---|---|
Ticket Deflection | 80 % fewer repetitive “How-to” tickets |
Time-to-Value | Enterprise onboarding shrinks from ~100 days to minutes. |
Retention Lift | +5 % retention → 25-95 % profit uplift (compounding). |
AI-Native Wow | Your product feels magically helpful—differentiation that closes deals. |
6. How We’re Proving It
We’re partnering with forward-thinking teams—logistics, fintech, dev-tools—to benchmark:
Before/After ticket volume
Task completion times
User satisfaction (NPS, CES)
Early pilots show double-digit ticket drops in the first two weeks.
7. Help Us Shape the Future
We’re opening a design-partner waitlist. Partners get:
30-day free pilot (Chrome extension, no backend work)
Bi-weekly stand-ups that steer our roadmap
Enterprise pricing advantage post-pilot
👉 Let's Talk
Let’s make “Where’s that button?” a thing of the past.
Questions, thoughts, or spicy onboarding horror stories? Email me junil@viamoss.ai