Your Use Case, Live — Turn “What do you have?” into a hyper‑customized interactive demo
Your Use Case, Live — Turn “What do you have?” into a hyper‑customized interactive demo
The visitor’s real question isn’t “What are your features?” It’s:
What do you have for my situation?
Will it work with my tools?
Can I see it working right now?
Moss answers in seconds. Not with a chat reply or a CTA, but with an interactive demo that lives on the page, understands what the visitor already has, guides the real UI, and keeps going as deep as they want. After signup, Moss continues the same path inside your product—no reset—so the first session starts halfway to Aha.
What “beyond chat” means here
On‑screen guidance, not links. Moss highlights the exact control in your UI and narrates what to do next—on the screen, not in a side conversation.
Customized to their context. Role, tools, data, and constraints shape the narrative.
As deep as they want. The demo is open‑ended; if the visitor keeps asking, Moss keeps teaching—branching and verifying along the way.
Continuity into the app. The same narrative and progress carry into the product after signup.
A general example: CRM with role‑ and stack‑aware demos
Scenario: a high‑intent visitor lands on your CRM site and clicks “Your use case, live.” A lightweight intake (or passive inference) captures the few facts that actually change the path:
Role: SDR / Sales Manager / Marketing Ops / Admin
Tools present: Gmail/Outlook, Slack, Calendar, existing marketing tool
Data status: CSV of leads or no data yet
Objective today: start a sequence, create a pipeline report, fix hygiene, or verify sender/domain
Outcome cards (promises, not menus)
Based on those facts, show two tailored outcome cards (examples):
SDR: “Start your first multi‑touch sequence from your mailbox”
→ Connect mailbox, pick a template, start sequence, see first scheduled sends.
Sales Manager: “See your team’s pipeline hygiene and fix the top gaps”
→ Surface stale deals, highlight next actions, mark updates, see hygiene score move.
Marketing Ops: “Verify sender and send your first live message”
→ Guide DNS verification, connect sender identity, send a small live segment, see delivery/open telemetry.
Admin: “Set roles and alerts that keep deals moving”
→ Assign roles, set SLA alerts to Slack, trigger a sample alert, see it arrive.
What the demo looks like on the website (no fixed step count)
It starts where the visitor is. Moss opens the right surface (safe demo tenant, staging, or controlled embed) with their role/tool assumptions.
It guides on the real UI. The next control is spotlighted; Moss explains why it matters in one line; safe defaults are pre‑selected.
It keeps going when they ask. If the visitor wants to change copy, branch to a different channel, or see reporting, Moss follows—no ceiling.
It proves results. The demo ends with something concrete: a scheduled send, an arriving Slack alert, a live report view—whatever matches the card’s promise.
Then it flows into the product. “Continue in the app” preserves the visitor’s choices (role, tools, objective) and picks up exactly where they left off.
First in‑product session (continuity is the win)
SDR path continues: The same sequence is open with mailbox connected; Moss shows how to adjust steps, personalize, and track replies.
Sales Manager path continues: The same hygiene view is live on real data with one prioritized fix surfaced.
Marketing Ops path continues: Sender is verified; Moss guides a live send to a seed segment and shows telemetry.
Admin path continues: Roles and alerts are in place; Moss explains how to tune them in context.
Why this converts (and educates) better than hero copy or chat
Outcome over interface. Visitors see your product do something for their case—not a gallery of features.
Less decision‑making. Moss reduces choices to one at a time while it handles the boring setup.
Trust from receipts. Every path ends with a visible artifact tied to the promise (scheduled send, accessible page, posted record).
Learning by doing. Visitors understand the product because they used it, not because they read about it.
No reset after signup. The same narrative continues in‑app, so time‑to‑Aha shrinks.
Implementation (the way you described it)
1) Set the main narrative on a Best Practices / Solutions page
Draft 3–5 narrative arcs that match high‑intent visitors (e.g., “Start a sequence,” “Fix pipeline hygiene,” “Verify sender & send live”). Write a 1‑sentence promise and a visible end state for each.
2) Point Moss to your general product guide
Ensure your product docs (how‑tos, definitions, guardrails) are available as the knowledge base. Moss will narrate using your language, patterns, and constraints.
3) Let Moss narrate the arc—and customize as it goes
Moss starts with the chosen arc and picks & chooses explanations and UI actions based on role/tools/data. If the visitor asks a follow‑up, Moss deepens the path—still on the screen—until the visitor is satisfied.
Note: There is no fixed number of steps. The narrative continues as long as the visitor has questions or wants to see more, closed with CTA
What to watch (lightweight outcomes only)
You don’t need a formal event model to start. Just watch these simple outcomes:
Clicks on outcome cards (by role/tool)
Completed demos that ended with a visible artifact (schedule created, alert arrived, report loaded)
Signups that came from completed demos
First in‑product action completed in the carried path
Time from first visit to first meaningful action in‑app
If these move in the right direction, scale the pattern to the next arc.
Closing
Visitors rarely convert because they read more. They convert when they see their use case working—and can keep going without starting over. Moss is beyond chat: it guides the real UI, adapts to the visitor’s context, and keeps narrating as deep as they want, then carries the same thread into your product. That’s how you answer “What do you have?” with proof—and get people to Aha faster.